FOR JEWELRY BRANDS & DESIGNERS
BECOME A FOUNDING BRAND
We're building a new destination for jewelry discovery and are selecting an initial group of brands and designers to join us during our founding stage.
Illum X helps jewelry shoppers discover more brands, styles and pieces in one place—while giving participating brands another way to reach customers beyond their existing audience.
WHY JOIN?
REACH NEW SHOPPERS
Gain exposure to consumers actively looking to discover jewelry.
KEEP CONTROL OF YOUR BRAND
Continue managing your products, pricing, website, inventory, and fulfillment.
NO EXCLUSIVITY
Continue selling through your own website and other channels.
EARLY VISIBILITY
Recieve priority consideration for launch features, brand spotlights, and discovery content.
GROW WITH THE PLATFORM
Join early and help shape how the marketplace develops.
HOW IT WORKS
01
JOIN THE PLATFORM
Your brand provides approved information, imagery, products, and links for discovery on the platform.
02
SHOPPERS DISCOVER YOUR BRAND
Customers explore participating brands, products, styles, and curated jewelry content.
03
CUSTOMERS PURCHASE THROUGH YOUR WEBSITE
During the founding stage, shoppers are directed to your existing website to complete their purchase.
04
YOU FULFILL AS USUAL
Continue managing payment, shipping, customer service, and returns through your existing operations.
FOUNDING BRAND BENEFITS
NO UPFRONT LISTING FEES
Join the founding stage without paying an upfront fee to have your brand considered for the platform.
NO MONTHLY SELLER FEE
Founding brands will not be charged a recurring monthly seller fee during the initial stage.
NO INVENTORY SENT TO US
You keep possession of your inventory and continue managing fulfillment through your existing operations.
NO EXCLUSIVITY
Continue selling through your own website and other sales channels.
DISCOVERY & FEATURE OPPORTUNITIES
Receive consideration for brand spotlights, launch features, social content, and curated discovery opportunities.
FOUNDING BRAND RECOGNITION
Be recognized as an early participating brand as the platform grows and evolves.
WHO WE’RE LOOKING FOR
We’re interested in jewelry brands and designers with distinctive products, strong presentation, and a clear point of view.
INDEPENDENT & EMERGING BRANDS
Jewelry businesses building a distinctive identity and looking to reach new shoppers.
FINE & DEMI-FINE JEWELRY
Brands offering elevated pieces across a range of price points.
ENGAGEMENT & WEDDING
Designers and jewelers specializing in engagement rings, wedding bands, and meaningful occasion pieces.
CUSTOM JEWELERS
Businesses creating personalized, made-to-order, or one-of-a-kind jewelry.
MEN’S JEWELRY
Brands offering rings, chains, bracelets, watches, or other jewelry designed for men.
DIAMOND & GEMSTONE BRANDS
Natural diamonds, lab-grown diamonds, colored gemstones, and specialty stone collections.
SPECIALTY & DISTINCTIVE DESIGNERS
Brands offering unique materials, cultural influences, artistic concepts, or hard-to-find styles.
READY TO JOIN US?
We’d love to learn more about your brand, your jewelry, and what makes your work distinctive.
Complete the Founding Brand application to be considered for our initial group of participating brands and designers.